Monday, July 31, 2017

I suppose saying that Twitter increases visibility and book sales is a bold statement. Could be. But it's true. I keep records of all my interactions online and check the stats regularly. Since I have gotten more involved with Twitter, the more I see it as a great tool for authors.

Now, I am also a firm believer in not taking a hard sell approach. I never hammer anything into peoples' heads. I get online, talk about other people for the most part, and things come back to me. Twitter, when used in that manner, gets your name out there to many people. You retweet another author's tweet and people are appreciative. I try to personalize everything with a thank you when someone tweets about me or my books. I tell my followers about them and I try to keep in touch with them.

I am making new friends all the time on Twitter. Spreading the word about others, spreads your good name. Do it in the spirit it is intended. Social interaction is just that: social. Get involved. Tweet. Retweet. Copy your links to your tweets and spread them around with other posts. Put a tweet button on your website so people can see what you have tweeted. It's easy to do. Think of Twitter as being mini-information-bites. Seek out other people who like what you like. Common interests generate a lot of attention. I am a horror author, but that's not my entire life. I have other interests. So do other folks.

So, my friends, get involved, have some fun, and meet some great new people. You'll be glad you did.

Blaze McRob

Wednesday, July 26, 2017


All authors look for ways to spread the word about themselves and their books, but not even your most ardent fan wants to be assaulted by constant posts and in-your-face requests to buy your book. What are some ways to put your name out there without being a pain in the butt? My plan is to tell people more about other authors. On my websites, I give folks interesting tid-bits about Women In Horror, new books other authors have out or on the radar, and more. In addition to that, I give out some of my little tips, such as this one, and spread them around.

I write these posts on my websites, Tweet them, and share them to my Facebook personal and Author pages. A lot of times, I will post links to Twitter from my website and pin them to my Twitter page so they stay on top for at least a day. This way folks will see these posts first when they look at my Twitter page. This increases retweet opportunities. I've been keeping track of what happens when I do this and the results speak for themselves. My website explodes from people viewing the posts. For example: if I post a Woman In Horror article for one author and do the other things I mentioned, not only does that author get hundreds of views, but a lot of people will scroll down and read the posts about other Women In Horror they might have missed. The numbers for everyone go up on a constant basis.

How does this help me? Well, I enjoy telling the world about other authors. That's my main goal. However, if anyone wants to see what I have written they have merely to view my side-bars. I'm a bit laid back when it comes to thumping my own chest. I have posts out when a new book comes out and all, but I believe that if my books are well written, edited, and formatted ( with Terri DelCampo, my lovely wife, handling the latter two jobs ) then I have done my job. I do spread the word about my books, however, it's never a constant barrage of buy-my-book stuff.

Also, it doesn't hurt to post a book cover, Amazon link, and a short description on Twitter, featuring any of your books. Visuals look really cool on Twitter. This way people will see your book cover. You can do the same thing for book trailers, which I love, by the way. Spread them around, however, so you don't go overboard once again.

So, if you inter-face with others and spread their message to the masses, you will help out the entire family of authors. Even yourself.

Blaze McRob

Thursday, July 20, 2017


The SCARES THAT CARE CHARITY WEEKEND is a fantastic way that the horror community helps those in need. The people behind the event, and everyone participating, help fight the REAL MONSTERS of childhood illness, burns, and breast cancer by helping families that are experiencing these extraordinary hardships cope with their financial burdens. This is a grand event consisting of authors, movie folks, and more. Hit the link above and find out more. You could very well find some of your favorite people in the genre will be there, and you will be doing some good, as well.

Go to and find out the latest. You'll be glad you did. Many of my friends will be there. Join them if you can!

Blaze McRob

Monday, July 17, 2017

Terri DelCampo has another great children's story up on THE ROJO ADVENTURE BLOG! Princess Rosie & Joey Owl - Princess Rosie Flies is a delightful tale for children to read or, for those too young to read, to have read to them. Terri is getting quite an audience for her stories. There is a child of two who loves having her daddy read them to her. Right on, Terri!

The link above will take you to a land of fun and wonder. Read this story and many more at Terri's website. They are all free . . . for children of all ages.

Blaze McRob  

Saturday, July 15, 2017


Since I can't let Terri DelCampo have all the fun with poems, here's one I did a while back. I hope you enjoy it. This is suitable for children of all ages.

Baby Fox

The baby fox leaps in the air,
Intent on play, without a care,
For mother fox is watching near,
So her sweet son should have no fear.

With brother fox and sister too,
He jumps and skips 'mongst tall grass dew.
Up in the air his red coat shines,
The sun not blocked by distant pines.

This little vale does care for all.
The trees around create a wall,
And food and water here abound.
From outside world there is no sound.

The little one now needs to rest,
For he is tired from all his jest.
Yet into nest he does not go,
For high above, white clouds do show.

They dance about with changing shapes,
And first appear as lambs with capes.
The fluffy lambies dance about,
And cause the little kits to shout.

And weary though they all might be,
They mimic lambs and dance with glee.
But soon their fluffy friends depart,
And other shapes before them dart.

Animals, all shapes and sizes,
Weave about and leave their prizes.
High above in deep blue wonder,
Fleecy clouds do show their splendor.

But now the time has come for sleep,
And mother fox does take them deep,
Into the den which is their home,
Where she has built a safety dome.

So little fox does nod and yawn,
For in his bed he'll sleep 'til dawn.
Brother, sister, and his mother,
Gathered round with love will smother.

Blaze McRob

Wednesday, July 12, 2017


The latest copy of Owl's Eye View Magazine, by Terri DelCampo, is available for your reading pleasure! All your favorite columns are waiting for you: Swooping Through The Years, Visceral Verse, Macabre Mirth, and a new short story, Dropping By Owl's Nest Park. All this for only 99 cents! What a bargain and a fantastic way to start out your summer reading. Terri's magazine is a must read!

Blaze McRob

Book description:

Owl's Eye View Magazine is a dark fiction monthly featuring columns, poetry, and short stories written by Terri DelCampo and "Columnists" who are in fact her ongoing fictitious characters.

Tuesday, July 11, 2017


The book trailer for Assbiters From Hell, written by Terri DelCampo and Blaze McRob, and produced by Beverly Cialone, is out now! This rock-em, sock-em, collection of horror will make you squirm in your seat as you're reading the book, watching and listening to the trailer, or both. There are eleven stories in this ooky collection, and all of them will turn the creepy-crawlies switch on. Take a gander at the trailer and you'll see what I mean.

Blaze McRob

Wednesday, July 5, 2017

Wow! Beverly Cialone produced a fantastic book trailer for our collection of horror tales, Happy Bloody Whatever! This is a big book and Beverly made what I like to call a mini-movie book trailer. Go to  and read and listen to a fantastic array of visual and audio horror moments to entice your terror longings.

I'll see you there. Once is not enough to view and listen to this book trailer.

Blaze McRob